Growing Tomorrow (Bordeaux Cultivons Demain) Label

Bordeaux Cultivons Demain (Growing Tomorrow): a label for more sustainable vineyards

le label cultivons demain des vins de bordeaux à saint-emilion

The wines of Saint-Émilion are fully committed to a responsible approach by joining the Bordeaux Cultivons Demain (Growing Tomorrow) initiative, an innovative CSR (Corporate Social Responsibility) label launched by the Bordeaux wine industry. Through this label, winegrowers, merchants and cooperatives are affirming their desire to work towards a future that is more respectful of the environment, society and the region. Find out all you need to know about this forward-looking label, which reinforces the sustainable commitments of our appellations.

What is the Bordeaux Cultivons Demain label?

Officially launched in 2022 by the Conseil Interprofessionnel du Vin de Bordeaux (CIVB), Bordeaux Cultivons Demain is a sector-wide CSR label co-constructed with all players in the wine industry. It has a threefold objective:

To structure responsible approaches within wine companie
To provide a clear and demanding framework for CSR commitment
To promote virtuous practices among the general public and professiona

The label is based on 5 fundamental pillars:
– Responsible governance
– Preservation of resources
– Development of men and women
– Local roots
– Responsible production and consumption

Each year, the independent organisation Bureau Veritas Certification carries out a compliance audit on a sample of labelled companies, guaranteeing that the audit process is rigorous and in line with the ISO 26000 standard, the international benchmark for CSR.

Why is this label important for Saint-Émilion Wines?

The winegrowers of Saint-Émilion, who are deeply attached to their terroir and their community, are naturally concerned by this initiative. By joining the Growing Tomorrow initiative, they are affirming their commitment to :

Reduce their environmental impact at every stage of wine production,
Enhance the well-being and training of their teams,
Play an active role in the economic and social vitality of the region,
Meet the growing expectations of consumers in search of meaning, transparency and quality.

It’s a logical extension of the many initiatives already in place in our vineyards to promote sustainable viticulture, biodiversity and respect for human and natural balances.

Growing Tomorrow (Bordeaux Cultivons Demain): concrete, visible and measurable commitments

The Growing Tomorrow (Bordeaux Cultivons Demain) label is based on an in-depth self-assessment followed by an independent external audit. Each company awarded the label undertakes to :

Carry out a full diagnostic of its practices,
Implement a 3-year CSR action plan,
Monitor progress indicators shared at regional level.

By the 1st half of 2024, more than 130 companies had already signed up to the scheme, including a number of estates and trading houses located in the Saint-Émilion appellation area. A virtuous dynamic that continues to grow.

The 4 Saint-Emilion appellations (Lussac Saint-Emilion, Puisseguin Saint-Emilion, Saint-Emilion and Saint-Emilion Grand Cru) include :

7 Châteaux with the Growing Tomorrow (Cultivons Demain) label,
and 1 Château in conversion.

A valuable recognition for winegrowers and consumers

For professionals, the label is a guarantee of seriousness and commitment, reinforcing their brand image and competitiveness, both in France and internationally. For consumers, it becomes a reliable benchmark, guaranteeing that behind every bottle lies a player committed to more ethical and responsible wine.

By choosing a wine with the Bordeaux Cultivons Demain label, everyone can play their part in bringing about change.

To find out more, read the CSR – Bordeaux Cultivons Demain press kit.

Click here to read the press kit

newsletter

Subscribe to our newsletter and get the latest and hottest news on Saint-Émilion wines.

Need more information ? Contact