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SAINT-EMILION, PRESTIGE WINES
International director for customers of fine jewelry at Cartier, Nicolas Roux-Alezais draws a parallel between his area of expertise and wine: “those who appreciate the finer things often like good wine. This is why many of our fine jewelry customers are great lovers of wine and of Saint-Emilion”. However, the jeweler says that “wine is more about prestige, not luxury: once a bottle is finished, you have to appreciate a new one. Luxury meanwhile persists: what we have, we keep”. But what is the common point between these two worlds then? The answer is poetic: “the dream”.
SAINT-EMILION, A HERITAGE TO DEFEND
Very happy to be inducted by the Jurade, Nicolas Roux-Alezais says he has always felt a little like an ambassador for Saint-Emilion wines. “I have friends who are producers and we had become accustomed to sending them a picture of our bottles every time we ordered a Saint-Emilion”. Proud of his new role, Nicolas Roux-Alezais believes that “wine and fine jewelry are part of our heritage, the DNA of our country. It is important to defend them, as we do today with the Jurade of Saint-Emilion “. What can the jeweler compare Saint-Emilion wines with? A diamond of course, for “the purity and the multiple facets”. You as well, can discover the diversity of the Saint-Emilion appellations!
