PHILIPPE BUISSON. AT THE CROSSROAD OF WINE AND TEA
The Libournais is an exceptional wine-growing area as it is the home to Saint-Emilion, Saint-Emilion Grand Cru as well as Lussac Saint-Emilion and Saint-Emilion Puisseguin appellations. The town of Libourne has been twinned with the Chinese city of Pu’er, which owes its international reputation to tea. Philippe Buisson, its mayor, talks about the meeting, as cultural as economical.
PHILIPPE BUISSON, MAYOR OF LIBOURNE.
TWO CIVILIZATIONS, TWO PRODUCTS
It is on the edge of China, in the Yunnan Province, lies the city of Pu’er and its tea with forest aromas. The twinning between Pu’er and Libourne, the land of wine, is a “convergence of civilizations and products”, describes Philippe Buisson. A meeting between two exceptional products, which owe their fame to unique regions and know-hows. Moreover, it is easy to draw parallels between the culture of the vine and that of tea. Fans of Saint-Emilion wines can find the power that characterizes them in Pu’er tea. Moreover, just like the wines of Saint-Emilion, Pu’er teas improve with time.
THE CHINESE MARKET AND THE WINES OF SAINT EMILION.
Libourne and Pu’er have a cultural relationship, but economics are not far behind. “The Chinese need to learn more about our wines, and also to export their culture”, explains the Mayor of Libourne. A real exchange then! In addition, Philippe Buisson explains to us that “in ten years, the people of Pu’er have developed their knowledge about wine”. To meet the expectations of the Chinese people and to promote the wines of Bordeaux, “we need to teach the Chinese to consume wine, to know it, to savor it”. With this twinning, the Saint-Emilion wines have established a strong partnership with the city of Pu’er. A collaboration that also gets better with time!