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Since 2016, the Saint-Émilion Wine Trip has been traveling across France to showcase wines from the Saint-Émilion vineyards at some of the country’s most beautiful festivals and gourmet markets. In 2026, the adventure celebrates its 10th anniversary with a program richer than ever. A look back at a decade that has put Saint-Émilion where we didn’t necessarily expect it: in the midst of the crowd, to the sound of concerts, under the stars.
The Saint-Émilion Wine Trip is an idea that is both simple and brilliant: bringing Saint-Émilion wines directly to the general public in festive and welcoming settings. In practice, at each stop, our vintage red van—now the event’s recognizable emblem—pulls up at a festival, market, or local celebration, accompanied by passionate winemakers.
The concept is based on accessibility and sharing. On-site, you can taste a selection of 12 to 16 different wines, available by the glass for between 4 and 7 euros or by the bottle at the estate price. No fuss, no barriers: knowledgeable wine lovers and curious newcomers alike are welcome.
The vineyard’s four appellations are represented at every stop:
A wonderful opportunity to discover the diversity and richness of a terroir listed as a UNESCO World Heritage Site, in a relaxed and festive atmosphere.
Since its inception in 2016, the Saint-Émilion Wine Trip has forged its path with remarkable consistency. The figures from this decade attest to the initiative’s growing success:
| Key figures | Since 2016 |
|---|---|
| Number of Wine Trip | 91 |
| Bottles sold | 20 718 |
| Glasses poured | 145 026 |
More than 145,000 glasses poured by winemakers who made the trip to share their passion, their terroir, their craft, and their wines. Behind every glass lies an encounter, a story, a château. That is the spirit of the Wine Trip.
Now in its tenth year, the Saint-Émilion Wine Trip offers a particularly packed schedule, running from June through October. Here are the events you’ll definitely want to mark on your calendar.
The 2026 season kicks off at Parc Peixotto in Talence with the ODP Festival, now in its 11th year. This music festival, whose proceeds are donated each year to Œuvre des Pupilles—an association that supports the children of firefighters who died in the line of duty—welcomes the Wine Trip’s red van for a first event steeped in meaningful values.
One of the most spectacular stops on the Wine Trip: Garorock, one of the largest music festivals in southwestern France. The van sets up in the VIP area to introduce Saint-Émilion wines to more than 2,000 festivalgoers per day. Tasting workshops led by winemakers are also offered in the artist zones. The perfect pairing of music and fine wines.
A return to the roots for these three summer events right in the heart of the vineyards. Every Tuesday, the Saint-Émilion Farmers’ Market brings together the best of the local terroir. It’s the perfect opportunity to stroll among the stalls, chat directly with the winemakers, and leave with a few fine bottles under your arm.
They’re finally back! A dream setting for this fall event: Les Montgolfiades in Saint-Christophe-des-Bardes offers a fascinating spectacle of colorful balloons soaring above the vineyards. Glass in hand, eyes turned skyward… it’s hard to imagine a more poetic setting to discover the region’s wines.
The Paris stop, to end the season on a high note! The Montmartre Harvest Festival is one of the capital’s most iconic wine events. The Saint-Émilion Wine Trip makes a notable appearance there to close out this anniversary edition on a festive and patriotic note.
The Saint-Émilion Wine Trip is celebrating its 10th anniversary!
At each stop, passionate producers man the booth. No salespeople, no middlemen: you speak directly with the people who make the wine. A rare and valuable experience, accessible to everyone.
With 12 to 16 different wines at each stop, the Wine Trip is an immersion in the diversity of Saint-Émilion’s terroirs. Clay, limestone, sand, hillsides, and foothills: each glass tells the story of a soil, a microclimate, and a winemaker’s philosophy.
With glasses priced between 4 and 7 euros and bottles sold at estate prices, the Wine Trip shatters the myth that great Bordeaux wines are out of reach. Looking for a good bottle of Saint-Émilion to enjoy on your summer evenings? Now is the time to discover new wines.
The vintage red van, the friendly team, the festive setting… the atmosphere of the Saint-Émilion Wine Trip is unmatched. It’s an event we look forward to year after year, and one we enthusiastically share with our friends.
Beyond the good vibes and the bubbles, the Wine Trip also embodies strong values: a deep connection to the local region, a direct producer-consumer relationship, and a spotlight on a vineyard committed to serious environmental practices. Drinking Saint-Émilion also means supporting a living heritage.
10 years is something to celebrate, so we’ve gone all out.
Since we come to you every year, right in your neighborhood, we thought it would be nice to invite you to visit us directly at the Saint-Émilion vineyards!
At each stop on the Saint-Émilion Wine Trip, fill out our entry form on-site and enter to win an all-inclusive getaway for two in Saint-Émilion.
On the agenda: exploring the vineyards, tours, tastings, fine dining… We’re spoiling you for the 10th anniversary of the Wine Trip!
And while you’re there, spin our wheel of fortune for a chance to win one of the many Wine Trip collector’s items.
Over the past ten years, the Saint-Émilion Wine Trip has become much more than just a traveling tasting booth. It is a mobile ambassador for the wines of the Right Bank, reaching out to everyone from rock concert fans to food lovers at a Provençal market, from festival-goers in Marmande to Parisians in Montmartre.
91 stops. 145,026 glasses. Thousands of conversations, discoveries, and favorite finds. This is the legacy of an initiative that has, with humility and generosity, proudly represented an exceptional region.
And the journey continues. In 2026, join the trip.
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